India's Next Neo-Banking Ecosystem

Building India's Next Neo-Banking Ecosystem.

A trust-first digital banking platform where India saves, pays, learns, invests, and accesses credit on one connected account.

Cashier accepting a digital payment on a card terminal
UPI LiveTransactions running
INR 30 to 50CrAnnual flow target
100K UsersPhase one milestone
RBI Aligned NPCI Compatible Sponsor-Bank Architecture INR 1,000Cr+ Long-Term AUM 150K User Scale Projection Family Financial Ecosystem RBI Aligned NPCI Compatible Sponsor-Bank Architecture INR 1,000Cr+ Long-Term AUM 150K User Scale Projection Family Financial Ecosystem
The Problem

India Has Digital Payments. But Not Financial Progression.

UPI solved how India pays. The next layer has to fix how India saves, invests, and builds household financial capability.

Fragmented Banking Systems

Users juggle wallets, neobanks, broking apps, and SIP platforms with no single source of trust.

590M+ Underbanked Indians

A huge share of working-age India still lacks an engaged, daily-use banking relationship.

Low Investment Participation

Fewer than 3 percent of Indians actively invest, despite a record digital payments base.

No Family Finance Layer

There is no trusted product helping parents teach money habits and grow a household together.

The Wallex Ecosystem

One Account. Many Journeys.

Wallex is built as a progression stack, not another isolated finance app.

Mobile phone displaying a QR code
Phase 01
Wallet and UPI Layer

Secure payment infrastructure for everyday transactions, with sponsor-bank rails from day one.

Phase 02
Behaviour-Led Savings

Automatic nudges, goal progress, and intelligence that turns spending data into saving habits.

Phase 03
Paisley Kids Finance

A family layer for children's first money habits and parent-led guidance under one account.

Phase 04
Micro-Credit Ecosystem

NBFC and merchant credit pathways powered by Wallex behavioural and transaction signals.

Why Now

The market is ready for a trusted bridge from transactions to financial capability.

Holographic financial dashboard with charts
UPIchanged behaviour
Daily frequency exists

Wallex builds on a habit Indians already use every day.

Trustis the moat
Bank partnership matters

Financial services need institutional credibility from day one.

Growthis underserved
Users need progression

The opportunity is to make better money habits feel automatic.

Market Opportunity

A Large Digital Finance Market, Ready For An Indian-Modern Progression Brand.

Wallex is built for Tier 2 to Tier 4 India, where daily UPI use already exists but capability, trust, and access have not caught up.

Coins in a glass jar on a wooden table
INR 50Cr+Annual flow potential
INR 40CrCASA enhancement target
INR 1,000Cr+Long-term AUM potential
100K to 150KPhase 1 to Phase 2 users
Revenue Architecture

A Flywheel That Aligns User Progress With Partner-Bank Value.

Every layer of Wallex turns into a revenue line. The more users transact, save, invest, and grow, the more value accrues to the ecosystem.

Wallex
Core
Wallet Float
UPI Monetisation
Investment Distribution
Paisley Premium
NBFC Commissions
Subscription Model
Banking Partner Value

Wallex Gives Banks A Younger, Behaviour-Rich Acquisition Layer.

A product relationship that compounds CASA, retention, and behavioural intelligence on top of compliant sponsor-bank rails.

Person using a mobile phone
INR 40CrCASA enhancement
Deposit growth

Daily-use deposits driven by behaviour-led savings and merchant collections.

3.4xRetention multiplier
Stickier users

A trust-led progression keeps users engaged well beyond a payments-only product.

AIBehavioural intelligence
Smarter risk

Transaction and savings signals create a richer view of creditworthiness and intent.

LifetimeCustomer value
Compounding CLV

From wallet to investments to family finance, every layer adds revenue per customer.

Product Experience

Five Layers, One Connected Account.

From everyday payments to family finance and investing, every Wallex product feeds the next layer of capability and trust.

Core Layer
UPI and Smart Wallet Dashboard

A daily-use payments home with secure onboarding, KYC, and behavioural progress cues.

Intelligence
Savings Goals Engine

Behaviour-led nudges that turn spending data into automatic, visible saving progress.

Family
Paisley Kids Finance

A parent-led layer for children's first money habits, learning loops, and shared goals.

Commerce
Merchant Collections

Embedded payment infrastructure for micro-merchants with working-capital pathways.

Wealth
Investment Gateway

Guided discovery for SIPs, mutual funds, and goal-based portfolios from inside the wallet.

Leadership

Leadership Built Across Banking, Technology, and Financial Growth.

PS
Pallavi Shrikhande

Co-Founder and CEO

EntrepreneurEx-BankerLending
RS
Rahul Srivastava

Co-Founder and CMO

Growth Strategist100+ Campaigns
SM
Severino Murze

Co-Founder and COO

Digital EcosystemCompliance
MV
Manoj Verma

Technology Advisor

Fintech ArchitectureScale
RR
Rakesh Ranjan

Strategic Advisor

25yr Finance MediaMoneycontrolRBI Policy
DA
CA Divya Aggarwal

Finance Advisor

CAGST AdvisoryStartup StructuringTax and Compliance
Product Roadmap

Building India's Financial Capability Stack.

A disciplined 18-month roadmap from wallet launch to a full-stack financial ecosystem serving 100K+ users.

Wallet Launch and Infrastructure

0 to 6 months: building trust and compliance from day one.

  • UPI integration and wallet launch
  • KYC and onboarding infrastructure
  • RBI compliance framework
  • Sponsor-bank partnership activation
Intelligence and Family Layer

6 to 12 months: adding behaviour-led features and Paisley.

  • Savings intelligence engine launch
  • Paisley family finance pilot
  • Investment beta
  • Behavioural scoring infrastructure
Scale and Credit Ecosystem

12 to 18 months: credit, merchants, and 100K user milestone.

  • Micro-credit and NBFC integration
  • Merchant and vendor ecosystem
  • Scale to 100K active users
  • 150K user growth projection
Compliance and Security

Built for regulatory alignment and scalable partnerships.

Every layer of Wallex is architected to meet rigorous financial regulatory requirements by design.

RBI Aligned

Built in compliance with digital banking and prepaid instrument guidelines.

NPCI Compatible

UPI ecosystem compatibility and payment rails for seamless transactions.

Sponsor-Bank Architecture

Designed for co-branded and white-label deployment models.

Consent-Led Systems

Data consent architecture aligned with privacy expectations.

Coins in a glass jar on a wooden table
The Bigger Picture

India does not need another finance app.

It needs a financial progression ecosystem. One account. One trusted relationship. Lifelong financial capability.

Partner With Wallex

Let's Build The Next Phase Of India's Financial Inclusion Together.

Whether you are a bank, NBFC, investor, or strategic partner, Wallex is the infrastructure layer that makes inclusion scalable and profitable.

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